Top ten Methods for getting Yourself in the News
Getting your business in the news for the right reasons isn’t as difficult as it sounds. There will be scores of news items sitting right under your nose now and taking place in your workplace every day, you just won’t have realised them.
If you go home and tell your family or friends about something that happened in the business that day, this is generally a good yardstick that it’s newsy and worthy of passing onto others — but please draw the line at office chat!
Here are ten suggestions which might affect your business or be worth considering for future publicity purposes haberler:
- People news — staff promotions, newly-acquired qualifications, internal re-organisations, new arrivals, recruitment drives, staff appointments to professional bodies or local voluntary groups. Staff make your organisation break and the wonderful like reading about other people. These all provide valid news opportunities. Not only that, the majority of staff will be motivated by seeing themselves in the local business pages or mentioned on your online site’s news section. It’s really a great boost for spirits.
- Start up company — winning a new contract, securing a lengthier deal, getting work done in a new sector or in a new the main UK or even overseas, all assure news — if you are in a position to share this information. All will build confidence in your company and spread the word that your business is performing well and strengthening its position.
- CSR news — corporate social responsibility is the new buzz phrase but it’s not to be taken lightly. More and more companies are turning their CSR activities into meaningful and worthwhile exercises — most of which provide excellent news items. A link with charity is eat the one which will inside of it generate many promotional opportunities. There will be plenty of other pursuits that needs to be highlighted and shouted about.
- Business change — expansion, loan consolidation, going in new territory, changing driveway — again all valid news things that are good to share with you with others and make people aware of. Don’t presume everyone knows you have a new head office or you’ve just opened another side 20 miles away — you need to tell them. And on a positive note, all of these activities reflect further investment in your business which is always a good message to put out.
- Awards — many companies bashful away from awards. This could be a missed opportunity. Many awards are free to enter and provide perfect opportunities to showcase your company to others within your business sector or, in the case of more general awards, to an even broader audience and potential future customer base. There are scores of awards for both B2B and B2C. The secret is to find the most relevant and effective one in which to promote yourself. , nor just pin your hopes on winning; use your entry for self-promotion beforehand and follow up afterwards. Best case scenario — you’re a winner; worse case scenario — you don’t win but will still receive comments from family court judges that can be used to suggest your entry over and over again through your website, in pr announcements, company brochure, and so on.
- Comment — as an expert in your particular sector your opinion will be as valid as your. Why not use it? You may have something suspect to say or bring a new view to an existing industry story. Either way, be bold enough to take a pose (providing it doesn’t hurt or injure your company’s reputation) and stick by it. By putting yourself forward when there is a topical item in the news, you start to become an ‘expert’ and a reputable commentator in your field. Before you know it, news gatherers will be coming to you for the next comment, before you get time to send out a release!
- When the chips are down — life in operation isn’t always a bed of roses. When times are tough it’s important not to lose face and reputation. Things may not be quite going according to plan behind the scenes but it’s essential that it’s ‘business as usual’ when you’re talking to the external world. Consistent messages in news items and consistent news items, if you do already send out regular material, should be maintained as possible. These will give you support through any blips and help in keeping up your external guard.
- Milestones — don’t miss any chance to flag up company anniversaries or special long service awards. Think outside your company too — does the sector you work in have any special ‘national’ theme days or significant work schedule events you can make use of to your own promotion.
- Piggybacking — don’t be afraid to make use of items already hitting the headers. A national or international event or news piece may link directly or indirectly to your business. Make sure you use it to gain maximum ‘positive’ publicity locally or within your target audience.
- Surveys and statistics — you will probably have worked this one out for yourselves already, journalists love a good survey, and if it has lots of lovely statistics and rates in too, even better! Take a look within your own organisation, any kind of in-house surveys you have to hand you can tell the broader public? Any kind of you get from trade associations and groups within your sector which will make interesting reading? How many of us can’t resist the ‘Did you know… ha articles? The majority of these are borne out of surveys and findings. It just needs a bit of imaginative thinking to turn round the dullest set of figures to provide some astonishing information and trivia which people will like to see. Indirectly, it’s an opportunity to get your company name out there again.
And if you get into the news for the wrong reasons…
Don’t ignore it and pretend it has never happened because you can bet readers or attendees on the receiving end won’t!
If the news is wrong, you can put the record straight. If the negative message about your company is justified, it may be far better put both hands up, come clean and provide a proper explanation for it and say how you want to correct the situation and make things better.
Don’t pick the ‘no comment’ line — it suggests you’re hiding something and does nothing for building customer trust for your brand and reputation. Credibility and openness is key and readers and customers will respect you for telling the truth, even if it is bad news!